About
Simply Good Form
Simply Good Form was founded by Cynthia Sweeney, an author, change-maker, and award-winning leader for inclusive change.
Cynthia helps people and organizations navigate deep transitions — personally and professionally, to become the leaders they’re meant to be — with courage, compassion, and clarity.
Meet Cynthia
Cynthia Sweeney (she/her) is a Certified Transition and Leadership Coach, Consultant and award-winning advocate for inclusive change. She is the founder of Simply Good Form and the author of The Pink Balloon, a children’s book about gender identity and shining as your true self. She is co-author of the #1 International Bestseller Voices of the 21st Century: Unstoppable Women Standing Strong, published February 2026.
Known for her heartfelt storytelling and grounded leadership insight, Cynthia’s work sits at the intersection of courage, compassion, and personal growth. Her leadership journey has been shaped by lived experience as the mom of a transgender child—an experience that transformed both her personal life and her professional purpose.
What began as advocacy rooted in gender inclusion has evolved into a broader leadership practice supporting individuals and organizations navigating change. Today, Cynthia works with leaders, teams, and women standing at the edge of new chapters—whether that’s a career shift, a leadership transition, or a moment of deep personal redefinition.
Through Simply Good Form, Cynthia blends emotional intelligence, inclusive leadership strategy, and practical tools to help people move forward with clarity, confidence, and authenticity—even when the path ahead feels uncertain.
Whether she’s facilitating workshops, advising executives, coaching individuals, or speaking on stages, Cynthia’s work is rooted in one simple belief: courage doesn’t require certainty—only care, intention, and a willingness to say yes to what matters most.
She lives in Halifax, Nova Scotia, with her family and believes deeply in the power of one voice to spark meaningful change.
Since 2019
How My Work Has Evolved
In 2019, Simply Good Form launched with a purpose of increasing leaders capacity to recognize the importance of gender diversity inclusion and belonging; and to move beyond their own fears and biases to inspire communities where all can thrive. This work has always been grounded in lived experience and community engagement and deep connection.
Over time, my purpose and work grew.
What I experienced and learned —across families, workplaces, and leadership teams—was that people weren’t just struggling with inclusion. They were struggling with change, uncertainty, identity shifts, and moments of deep redefinition.
People work with me to move forward with clarity, courage, and values-aligned purpose — even when change feels heavy.
Today, my work spans three connected domains:
Organizational Consulting
Supporting workplaces to build inclusive, human-centred cultures rooted in respect, empathy, and belonging.
Leadership & Transition Coaching
Working one-on-one with people who are navigating change, standing at the edge of new chapters, or feeling called to live and lead more authentically.
Keynotes and Storytelling
Using storytelling, my written books, and speaking engagements to spark important conversations about courage, compassion, and leadership rooted in ours values with integrity.
Each stream of my leadership work informs the others. Together, they create a holistic practice grounded in real life—not theory.
My Why: The Origin of This Work
My leadership journey began in a moment that changed everything. The day I learned I was the mom of a transgender child, I stood at a crossroads. This reshaped both my life and my purpose.
What began as a commitment to support my child and family became a journey in cultural humility. This involved building pathways for workplaces, classrooms, and communities to become safe, accepting, and welcoming of all gender diversity.
Advocacy wasn’t something I planned. It emerged from love, necessity, and a refusal to stay silent in the face of harm or misunderstanding.
Over time, that advocacy expanded into leadership work, coaching, consulting, and storytelling. What stayed constant was the heart of it: helping people feel less alone in moments of transition, uncertainty, and becoming.
This work is not theoretical for me. It is lived. It is relational. And it continues to evolve as I walk alongside individuals and organizations navigating change.
Choosing Courage Before Certainty:
CBC Mainstreet interview with Cynthia Sweeney
February 3, 2026
Cynthia Sweeney says the new book, “Voices of the 21st Century: Unstoppable Women Standing Strong,” is for anyone standing on the edge of change and wondering if they’re ready. She’s one of six Canadian co-authors. She runs workshops about non-binary diversity and inclusion through her company Simply Good Form.
What I Do Today
Through Simply Good Form, I support individuals and organizations through leadership and transition coach, to navigate change with courage, compassion, and clarity – and lead their most authentic life with purpose.
My work includes:
- Inclusive leadership consulting and strategy
- Gender diversity and belonging initiatives
- Leadership and transition coaching
- Workshops, facilitation, and keynote speaking
- Culture change and human-centred leadership development
- Story-driven learning and organizational storytelling
Every engagement is grounded in emotional intelligence, lived experience, and practical application. I don’t believe in performative inclusion or surface-level leadership. I believe in work that is thoughtful, human, and built to last.
Who I Work With
I work with:
- Organizations and leadership teams
- HR and people & culture professionals
- Non-profits and community groups
- Women navigating career, identity, or life transitions
- Leaders standing at a crossroads or growth inflection point
Whether you’re an organization building a more inclusive culture or an individual stepping into a new chapter, my role is the same: to walk alongside you with clarity, care, and grounded support.
My Values
Everything I do is guided by five core values:
- Courage — choosing courage over self-doubt, even when it’s uncomfortable
- Compassion — leading with empathy and humility
- Clarity — cutting through noise to what truly matters
- Belonging — building spaces that bridge communities
- Authenticity — showing up as your full self, without apology; despite potential pushback — because it’s the right thing to do.
Let’s Work Together
If you’re navigating change—personally, professionally, or organizationally—you don’t have to do it alone.
Let’s start a conversation.
Awards and Accolades
At Simply Good Form Inclusion, we are a certified diverse supplier.
Volunteer Adjudicator — 2024 and 2025 Halifax Chamber of Commerce Business Awards
‘Best New Business of the Year’ finalist — 2023 Halifax Chamber of Commerce Business Awards.
‘2SLGBTQ+ Business Leader of the Year’ finalist — 2023 CGLCC National Business Awards.
‘LGBTQ+ Business Advocate of the Year’ finalist — 2022 CGLCC National Business Awards.
Location
We are a national consultancy working with clients coast-to-coast-to-coast. Let’s talk.
North end Halifax, Nova Scotia, Canada
Telephone:
+1 . 902 . 292 . 6331
Email: cynsweeney@simplygoodform.com