Training, coaching, and speaking that supports inclusive leadership—at work and in life.
At Simply Good Form, we support people and organizations navigating transition, inclusion, and meaningful culture change.
Workplaces that aren’t truly inclusive of transgender and gender-diverse employees face real financial and reputational risks. When people experience discrimination or a lack of support — including leaders and parents who don’t have access to coaching — organizations see higher turnover, absenteeism, and lower productivity. It also damages morale and trust.
Investing in expert-led training and coaching through Simply Good Form Inc. strengthens retention, improves performance, and supports compliance with Canadian diversity standards. Most importantly, it helps create a workplace where everyone feels valued and able to thrive.
Services we offers:
Workplace Training Programs
Delivered as keynotes, workshops, learning journeys, or customized programs for your sector.
Customized, trauma-informed programs addressing gender diversity, inclusion, and anti-discrimination practices – beyond binary thinking.
Great for:
- Leadership teams
- Front-line and customer service training
- HR departments
Benefits:
Higher productivity
Improved retention
Reduced absenteeism
Leadership Coaching
Available 1:1, in groups, or embedded through HR/EAP pathways.
Certified Leadership coaching for managers and executives. Move beyond fear of “getting it wrong.” Confidential coaching that unlocks confidence and builds capacity to create meaningful change.
1:1 and Group Coaching
For employees in transition, trans staff, and parents/caregivers of trans youth to increase resilience and support systems. Trauma Informed Care approach.
Keynotes and Speaking Engagements
Live or virtual, tailored to your audience, with Q&A options.
Cynthia Sweeney delivers keynotes and panel talks that inspire reflection, spark conversation, and empower people to lead with inclusion. Topics range from trans inclusion and inclusive leadership to lived experience storytelling.
Available for:
- Conferences
- Workplace events
- ERG programming
- School board/community talks
What Folks Say
“It was perfect!” – BB4I Recreation and Sport Leadership
‘Very informative on how to be aware of children’s needs while developing and learning the language they can use to express themselves, and how to support them with their gender identity!’
Kate Noftell, Lunenburg Queens Recreation, Summer Staff Training Workshop, June 2021
Embedding Momentum – BB4I Professionals in Business
“The folks at Simply Good Form provided our team with the tools needed to take the time and space to reflect on our part in creating more inclusive communities. The stories and personal insights shared created a relational experience and provided excellent jumping off points for us to continue discussions as a team. We feel supported knowing that SGF is there as we continue our equity and justice work as an organization.”
Non-Profit Client, Summer 2024
Commitment and care to thoughtful leadership is unmatched
“I have had the great pleasure of knowing Cynthia both personally and professionally since 2019, her commitment and care to thoughtful leadership is unmatched.
Through our time working together at Simply Good Form, I witnessed the impacts of Cynthia’s work and how her natural coaching ability positively influences both individuals and organizations. “
Isaac Cook, National Operations Lead at Lab2Market, Winter 2025
“The conference was amazing! Your session really hit home for a lot of our members.
Your recorded session was amazing… To have that high quality production in one day, WHILE you had COVID was astonishing. I wish all our recorded sessions were as high a caliber! Thank you so much and please pass on our thanks to your staff. The people present learned so much and were truly changed.”
Canadian Association of Medical Radiologists, Atlantic 2023
Why Invest?
Creating a workplace where transgender and gender-diverse employees feel supported isn’t just the right thing to do — it has measurable business impact. When inclusivity is missing, organizations see higher turnover, absenteeism, and lost productivity. Investing in expert-led training and coaching protects your people, strengthens culture, and reduces avoidable costs.
When Inclusion Isn’t There, Costs Go Up
Canadian Studies show:
| Impact Area | Estimated Cost To Employer | What Improves With Simply Good Form |
|---|---|---|
| Employee Turnover Cost | $30,674 per employee on average in Canada, and up to $100,000 depending on role | Higher retention, lower hiring costs, morale, culture strength |
| Productivity Loss | 20-to-40% of annual salary lost | Increased focus, engagement, collaboration |
| Absenteeism | 30-to-50% higher vs. cis peers (US stat) | Attendance, energy, mental health |
| Role Replacement | 50-to-200% to replace an employee due to burnout or discrimination | Knowledge continuity, stronger teams |
| Workplace Conflict | Costs Canadian businesses billions annually | Healthier culture, reduced tension |
| Discrimination & Harassment | 26% of Canadians report facing discrimination or unfair treatment | Safer workplaces, improved morale |
These figures reflect Canadian employers’ real financial exposure when inclusion is not addressed.
For every unsupported transgender employee, employers can lose $30,674 to $100,000 per year in turnover, reduced productivity, and absenteeism.
Simply Good Form Business Impact Study
Sources: National & US Studies, Academic & HR Benchmarks, and CMHA, workplace mental health. Connect for case study.
Reduce turnover. Boost trust. Create belonging.
“Simply Good Form provided their Beyond the Binary workshop to our entire staff group and was regarded as the best professional development session staff have ever had. The session truly opened our eyes to unconscious bias and gave us new vocabulary and tools to take away. Some aspects of the workshop was new territory for us but Cynthia and her team were so warm and welcoming and made the content extremely accessible. We look forward to doing more work with SGF!”
Katie Feltmate, Construction Safety Nova Scotia
Workshop Topics
2SLGBTQIA+ 101 in Equity and Inclusion
Transgender Inclusive Language and Communications Best Practices
Pronoun Power-Up & Confidence in Communicating Under Pressure
Leading Teams Through Change: Intercultural Competence in the Workplace
Supporting Trans and Non-Binary Family Through Transition
Trans and Non-Binary Inclusion and Belonging in the Classroom for Educators
Winter 2025 Services Brochure
Strategic Inclusion Services
– Since 2019
Not sure which service is right for you or your team? Let’s talk it through.
Belonging isn’t a perk — it’s a performance driver.
