Leadership coaching, consulting and education that builds connection and inspires—at work and in life.
At Simply Good Form, we support people and organizations navigating transition, inclusion, and meaningful culture change.
Workplaces that don’t actively engage in building human connection that celebrates diversity, are exposed to real financial and reputational risks. These organizations see higher turnover, absenteeism, and lower productivity. It also damages morale and trust.
Investing in expert-led coaching and training with Simply Good Form strengthens retention, improves performance, and supports compliance with Canadian diversity standards. Most importantly, we provide the tools to create a dynamic workplace where people want to show-up and engage.
Services:
Beyond Binary for Inclusion™ (BB4I) Online Learning and Workplace Training Programs
Delivered as keynotes, online e-Learning, workshops, learning journeys, or customized programs for your sector.
Customized, trauma-informed programs addressing gender diversity, inclusion, and anti-discrimination practices – beyond binary thinking.
Who is this for:
- HR leaders and People & Culture teams
- Managers navigating real-time inclusion questions
- Customer service & recreation teams
- Educators and health professionals
- Organizations ready to move from awareness to action
For anyone who has ever felt:
“I’m afraid of saying the wrong thing.”
“Our staff are divided on pronouns.”
“We want to be inclusive, but don’t know how to operationalize it.”
“We’re getting pushback.”
“We don’t want to get it wrong legally or culturally.”
Leadership Coach
Certified leadership coaching for managers and executives. Move beyond fear of “getting it wrong.” Confidential coaching that unlocks values-aligned courage, and builds capacity to create meaningful change.
Parent Coach for transgender youth and teens
Cynthia Sweeney is a transition coach supporting parents and caregivers of transgender and gender‑creative children, youth, and teens. She has been doing this for more than 8 years through 1:1 coaching, groups, and workshops. Trauma Informed Care approach.
Keynotes and Speaking Engagements
Live or virtual, tailored to your audience, with Q&A options.
Cynthia Sweeney delivers keynotes and panel talks that inspire reflection, spark conversation, and empower people to lead with inclusion. She is author of the #1 international bestseller, Voices of the 21st Century: Unstoppable Women Standing Strong. Topics range from courageous leadership, quiet courage, and parenting and advocacy.
Available for:
- Conferences
- Workplace events
- ERG programming
- School board/community talks
What Folks Say
“It was perfect!” – BB4I Recreation and Sport Leadership
‘Very informative on how to be aware of children’s needs while developing and learning the language they can use to express themselves, and how to support them with their gender identity!’
Kate Noftell, Lunenburg Queens Recreation, Summer Staff Training Workshop, June 2021
Embedding Momentum – BB4I Professionals in Business
“The folks at Simply Good Form provided our team with the tools needed to take the time and space to reflect on our part in creating more inclusive communities. The stories and personal insights shared created a relational experience and provided excellent jumping off points for us to continue discussions as a team. We feel supported knowing that SGF is there as we continue our equity and justice work as an organization.”
Non-Profit Client, Summer 2024
Commitment and care to thoughtful leadership is unmatched
“I have had the great pleasure of knowing Cynthia both personally and professionally since 2019, her commitment and care to thoughtful leadership is unmatched.
Through our time working together at Simply Good Form, I witnessed the impacts of Cynthia’s work and how her natural coaching ability positively influences both individuals and organizations. “
Isaac Cook, National Operations Lead at Lab2Market, Winter 2025
“The conference was amazing! Your session really hit home for a lot of our members.
Your recorded session was amazing… To have that high quality production in one day, WHILE you had COVID was astonishing. I wish all our recorded sessions were as high a caliber! Thank you so much and please pass on our thanks to your staff. The people present learned so much and were truly changed.”
Canadian Association of Medical Radiologists, Atlantic 2023
Why Invest?
Creating a workplace where transgender and gender-diverse employees feel supported isn’t just the right thing to do — it has measurable business impact. When inclusivity is missing, organizations see higher turnover, absenteeism, and lost productivity. Investing in expert-led training and coaching protects your people, strengthens culture, and reduces avoidable costs.
When Inclusion Isn’t There, Costs Go Up
Canadian Studies show:
| Impact Area | Estimated Cost To Employer | What Improves With Simply Good Form |
|---|---|---|
| Employee Turnover Cost | $30,674 per employee on average in Canada, and up to $100,000 depending on role | Higher retention, lower hiring costs, morale, culture strength |
| Productivity Loss | 20-to-40% of annual salary lost | Increased focus, engagement, collaboration |
| Absenteeism | 30-to-50% higher vs. cis peers (US stat) | Attendance, energy, mental health |
| Role Replacement | 50-to-200% to replace an employee due to burnout or discrimination | Knowledge continuity, stronger teams |
| Workplace Conflict | Costs Canadian businesses billions annually | Healthier culture, reduced tension |
| Discrimination & Harassment | 26% of Canadians report facing discrimination or unfair treatment | Safer workplaces, improved morale |
These figures reflect Canadian employers’ real financial exposure when inclusion is not addressed.
For every unsupported transgender employee, employers can lose $30,674 to $100,000 per year in turnover, reduced productivity, and absenteeism.
Simply Good Form Business Impact Study
Sources: National & US Studies, Academic & HR Benchmarks, and CMHA, workplace mental health. Connect for case study.
Reduce turnover. Boost trust. Create belonging.
“Simply Good Form provided their Beyond the Binary workshop to our entire staff group and was regarded as the best professional development session staff have ever had. The session truly opened our eyes to unconscious bias and gave us new vocabulary and tools to take away. Some aspects of the workshop was new territory for us but Cynthia and her team were so warm and welcoming and made the content extremely accessible. We look forward to doing more work with SGF!”
Katie Feltmate, Construction Safety Nova Scotia
Workshop Topics
2SLGBTQIA+ 101 in Equity and Inclusion
Transgender Inclusive Language and Communications Best Practices
Pronoun Power-Up & Confidence in Communicating Under Pressure
Leading Teams Through Change: Intercultural Competence in the Workplace
Supporting Trans and Non-Binary Family Through Transition
Trans and Non-Binary Inclusion and Belonging in the Classroom for Educators
Winter 2025 Services Brochure
Strategic Inclusion Services
– Since 2019
Not sure which service is right for you or your team? Let’s talk it through.
Belonging isn’t a perk — it’s a performance driver.
